The Role of Email Marketing in Digital Promotions
Why Email Marketing? Is it essential? How is it useful in business? The answer is very simple, Everyone nowadays using the internet and also have at least one email ID. so that’s the reason why marketers choose email marketing. It’s the very personal one to one communication to sell their product in a stress less way.
Email marketing is a vibrant and powerful way to connect with people.Here are some reasons why Marketers prefers Email Marketing.
1. Economic :
Email marketing enables entrepreneurs to achieve an extensive number of people with the minimum cost.
For small-business owners, Email marketing is the better choice than traditional marketing channels like TV, radio, or Paper advertisements.
Compared to other traditional marketing efforts, Email marketing is the most beneficial strategy.
With emails, you are still able to create the same imagery of traditional efforts with the added benefit of having follow-up information instantly available with one click of the email application.
2. Time-Saving :
An email marketing application will offer you the ability to create and schedule the delivery time.
With the autoresponder option, you can fix the time of when your emails are going to deliver automatically without your presence in front of the Email application.
Another great feature is the ability to save campaigns, and re-use them at any time with the click of a button.
3. Personal & Customisation :
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.
When you are using other promotional channels, you address your audience as a whole. But in email marketing, it allows you to address people individually by name and eventually arrive privately in their personal inbox.
It’s the highly personal way to maintain the good relationship through inboxes.
4. Brand Awareness :
To create the brand impressions to the customer, Email is the best way to engage them.
With attractive regular email newsletters can reinforce your company and product awareness.
Email creates an interactive connection and nurtures quality customer relations.
5. Measurable :
You can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important factors to understand your target audience and can help to improve your email campaigns.
These are the basic reasons to select Email Marketing. With Optimised Digital Marketing(ODM), your email campaigns can give better results than doing it separately because it’s combined with all other promotional activities in Digital Marketing.